The Social Life of Information

By John Seely Brown, Paul Duguid

"Should be learn through someone drawn to knowing the future." - "The occasions Literary Supplement".For years pundits have estimated that details expertise will obliterate every thing - from supermarkets to enterprise corporations to social existence itself. yet crushed down via info-glut, exasperated via machine crashes, and daunted through the dot com crash, person clients locate it demanding to get a repair at the real capability of the electronic revolution. John Seely Brown and Paul Duguid argue that the distance among digerati hype and end-user gloom is basically as a result of "tunnel imaginative and prescient" that information-driven applied sciences breed. we've got turn into so involved in the place we predict we needs to be - a spot the place expertise empowers contributors and obliterates social organizations-that we frequently fail to notice the place we are relatively going. "The Social lifetime of info" indicates us the way to glance past our obsession with details and participants to incorporate the severe social networks of which those are continuously a part.John Seely Brown is the executive Innovation Officer of 12 Entrepreneuring and the manager Scientist of Xerox. He was once the director of the Xerox Palo Alto study heart (PARC) for ten years. Paul Duguid is affiliated with Xerox PARC and the college of California, Berkeley.

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