Salt Sugar Fat: How the Food Giants Hooked Us

By Michael Moss

NAMED the best BOOKS OF THE yr BY
The Atlantic • The Huffington submit • Men’s magazine • MSN (U.K.) • Kirkus reports • Publishers Weekly

#1 NEW YORK instances BESTSELLER • WINNER OF THE JAMES BEARD origin AWARD FOR WRITING AND LITERATURE

Every yr, the common American eats thirty-three kilos of cheese and seventy kilos of sugar. on a daily basis, we ingest 8,500 milligrams of salt, double the advised volume, nearly none of which comes from the shakers on our desk. It comes from processed nutrients, an that hauls in $1 trillion in annual revenues. In Salt Sugar fats, Pulitzer Prize–winning investigative reporter Michael Moss exhibits how we ended up right here. that includes examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri sunlight, and plenty of extra, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening learn. he is taking us into labs the place scientists calculate the “bliss aspect” of sugary drinks, finds advertising ideas taken immediately from tobacco corporation playbooks, and talks to involved insiders who make startling confessions. simply as hundreds of thousands of “heavy clients” are hooked on salt, sugar, and fats, so too are the corporations that peddle them. you'll by no means examine a meals label an analogous approach again.
 
Praise for Salt Sugar Fat
 
“[Michael] Moss has written a Fast nutrition Nation for the processed meals undefined. Burrowing deep contained in the enormous nutrients brands, he chanced on how junk meals is formulated to make us consume extra of it and, he argues persuasively, truly to addict us.”—Michael Pollan
 
“If you had any doubt as to the nutrients industry’s complicity in our weight problems epidemic, it's going to evaporate should you learn this book.”The Washington Post
 
“Vital studying for the discerning nutrients consumer.”The Wall highway Journal
 
“The chilling tale of ways the meals giants have seduced every person during this kingdom . . . Michael Moss knows an essential and terrifying fact: that we're not simply consuming quick nutrition after we succumb to the siren track of sugar, fats, and salt. we're essentially altering our lives—and the area round us.”—Alice Waters
 
“Propulsively written [and] persuasively argued . . . an exactingly researched, deeply mentioned paintings of advocacy journalism.”The Boston Globe

“A notable accomplishment.”The manhattan Times Book Review

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Those diversity from mom-and-pop groceries within the internal urban to the nationwide chains of drive-up food-and-gas shops within the suburbs. in addition to comfort, they promote meals that experience the heaviest a great deal of salt, sugar, and fats. To nutritionists, those shops are to weight problems what drug dens have been to the crack epidemic. The C-stores allure younger teenagers and youths simply because they're toward domestic and promote unmarried beverages. within is a format calculated to snatch those childrens at each flip. The staples—the luggage of rice, canned soup, and bread—are all within the rear of the shop. Up entrance, mostly correct by means of the door, are the stacks of soda bottles, joined by means of the racks of chips and pastries, with the soda cooler on one wall and cheap sweets subsequent to the money check in to grab up any leftover swap. In significant towns like manhattan and Philadelphia and l. a., there are millions of nook shops strategically positioned close to the universities, to seize childrens coming and going. As robust a strength because the C-stores may be within the nation’s healthiness, they didn’t get that manner with no massive support. certainly, the variety of C-stores surged within the Nineteen Eighties as an immediate results of the promoting concepts built by means of Coke and Pepsi, besides the snack nutrients brands, like Frito-Lay and Hostess. those businesses have divisions of staff or contractors who stopover at and repair the ease shops per week to carry their items. Paid by means of how a lot they promote, those staff inventory and fresh their screens, maximizing their visibility by way of ensuring no different goods encroach on their area. actually, such businesses truly personal the racks and the coolers. I met one C-store proprietor in Philadelphia who attempted to enhance the dietary profile of his choices by way of positioning bananas up entrance, purely to be scolded through a soda supply workforce, who claimed this house as their very own. yet it’s the infrequent C-store proprietor who may glance upon the deliverers with whatever however the utmost affection. The soda and snacks are usually not simply the main ecocnomic goods within the C-store; they make the C-stores the money cows that they're. Grocery officers informed me that C-stores are actually obtained and offered via syndicates who make loans at exorbitant charges, which in simple terms deepens the owner’s desire for earnings. The business plan that begat this increase in C-stores has a reputation: “up and down the street,” as in using the supply truck up and down the streets of an area, from one C-store to the subsequent. For the soda and snack businesses, the target during this wasn’t simply promoting extra items; they desired to win the loyalty of the youngsters who common those shops. “Up and down the road” grew to become a rally cry between sellers, whatever they lower back to many times to spice up revenues and extend their shopper base. “Coke was once doing it and Pepsi used to be doing it, and the sweet men have been understanding an identical thing,” Dunn acknowledged. “All the nutrients businesses began to engineer a technique round rapid intake, and as they positioned extra attempt into it, the revenues in these shops went up, and there has been an immense construct out of comfort shops.

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