Resistance and Persuasion

Resistance and Persuasion is the 1st booklet to investigate the character of resistance and show the way it may be lowered, triumph over, or used to advertise persuasion. via analyzing resistance, and offering ideas for overcoming it, this new e-book generates perception into new elements of impact and persuasion. With contributions from the leaders within the box, this e-book provides unique rules and learn that reveal how figuring out resistance can increase persuasion, compliance, and social impact. the various authors current their learn for the 1st time. 4 faces of resistance are pointed out: reactance, mistrust, scrutiny, and inertia. The concluding bankruptcy summarizes the book's theoretical contributions and establishes a resistance-based learn schedule for persuasion and angle swap. This new ebook is helping to set up resistance as a valid sub-field of persuasion that's equivalent in strength to steer.

Resistance and Persuasion bargains many new revelations approximately persuasion:

*Acknowledging resistance is helping to minimize it.

*Raising reactance makes a powerful message extra persuasive.

*Putting arguments right into a narrative raises their impression.

*Identifying illegitimate assets of data strengthens the impression of valid sources.

*Looking forward reduces resistance to persuasive makes an attempt.

This quantity will entice researchers and scholars from a number of disciplines together with social, cognitive, and healthiness psychology, verbal exchange, advertising, political technological know-how, journalism, and education.

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