By Simon Garfield
A delightfully inquisitive travel that explores the wealthy historical past and the delicate powers of fonts.
Fonts encompass us each day, on highway symptoms and constructions, on motion picture posters and books, and on as regards to each product that we purchase. yet the place do fonts come from and why will we desire such a lot of? who's in the back of the businesslike subtlety of instances New Roman, the cool detachment of Arial, or the maddening lightness of comedian Sans (and the circulate to prohibit it)? Simon Garfield embarks on a venture to respond to those questions and extra, and display what could be the best possible and worst fonts within the world.
Typefaces at the moment are 560 years outdated, yet we slightly knew their names till approximately 20 years in the past, whilst the pull-down font menus on our first desktops made us the entire gods of style. starting within the early days of Gutenberg and finishing with the main adventurous electronic fonts, Garfield unravels our age previous obsession with the way in which our phrases glance. Just My Type investigates quite a number sleek mysteries, together with how Helvetica took over the area, what conjures up the possible ubiquitous use of Trajan on undesirable motion picture posters, and what makes a font glance presidential, male or lady, American, British, German, or Jewish. From the typeface of Beatlemania to the photograph imaginative and prescient of the Obama crusade, fonts can sign a musical revolution or the increase of an American president. This ebook is a must-read for the layout unsleeping that may endlessly switch how you examine the broadcast word.
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