Jargon of Authenticity

By Theodor W. Adorno

Adorno's devastating assault on existentialism.

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His publication received its air of secrecy by means of d escribing the path s of the darkish drives of the intelligentsia earlier than 1933-directions whi ch he defined as choked with insigh t, and whi ch he published to be s o lidly coercive . after all in Heidegger, as in all those that his language, a diminLshed tbeo1. ocical resgn ance c an be heard to this very day . The theological addictions of those years h ave seeped into the language , a long way past the circle of these who at the moment set themselves up because the elite. however, the sacred caliber of the authentics' speak belongs to the cult of authenticity instead of to the Christian cult, even where-for transitority loss of the other to be had au thority-its language resemble s the Christian . sooner than any con­ sideration of p articular content material, this lan gu a ge molds thou ght. in this case, that proposal accommo­ dates itself to the objective of subordination even the place it aspires to withstand that objective . The authority of absolutely the is overthrown by way of absolutized authority. Fascism was once now not easily a conspiracy-althou gh it used to be that-but it used to be whatever that c ame to lifestyles during a robust social improvement. Language offers it with a shelter. inside of this refu ge a smoldering evil ex­ presses itself as if it have been s alvation . In Germany a jar gon of authenticity is spoken­ much more so, written . Its langu a ge i s an indicator of societalized chosenness, noble and homey at once5 sub-langu age as more suitable language . The j argon extends from philosophy and theology-not simply of Protestant academies-to pedagogy, night colleges, and early life firms, even to the increased diction of the rep­ resentatives of commercial and management . whereas the j argon overflows with the pretense of deep human emotion, it is only as standardized because the international that it formally negates; the cause of this lies in part in its mass good fortune, in part within the proven fact that it posits its mes­ s age instantly, throu gh its mere nature . hence the j ar gon bars the message from the adventure that's to ensoul it. The j ar gon has at its dispos al a modest variety of phrases that are acquired as swiftly as signs . "Authenticity" itself isn't the so much favorite of them . I t is extra an illumination of the ether within which the j argon thrives, and how of considering which latently feeds it. For a beginnin g, phrases like "exis tenti al ," "in the choice ," "commission ," "appeal," "encounter ," "genuine dialo gue ," "statement," "con­ cern ," will do for examples . now not a number of nontermino­ logical phrases of comparable solid may be further to this record . a few , like "concern ," a time period nonetheless innocently utilized by Benj amin and demonstrated in Grimm's dictionary, have purely taken on such ch anged coloring for the reason that gettin g into this "field of anxiety" -a time period that also is an appro­ priate instance . therefore the key isn't the plannin g of an Index Verborum Prohibitorum of present noble nouns, yet r ather the exam in their linguistic functionality within the j ar gon.

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